The President of the Republic, Nana Addo Dankwa Akufo-Addo, has admonished all media practitioners in the country to continue to ensure that their reportage on the Coronavirus pandemic is truthful and accurate.

Describing the media as “a formidable ally”, President Akufo-Addo noted that the media has so far been helpful in the informing and educating the citizenry about the pandemic, and the steps that have to be taken to combat it, as well as discharging their roles as ‘vehicles of accountability’.

However, “one thing that is important is that, as much as possible, there should be accuracy in what you convey. That is critical.”

The President made this known on Friday, 24th April, 2020, when he met with the leadership of the National Media Commission, the Ghana Journalists Association, the Ghana Independent Broadcasters Association, the Private Newspaper Publishers Association of Ghana, as well as the leadership of State-Owned media organisations on the COVID-19 pandemic.

Whilst acknowledging the existence of different perspectives, different views and conclusions, he stated that “the truth, the accuracy of what is relayed is very, very critical, especially in an emergency of this nature where the slightest misinformation or inaccuracy or misinterpretation can lead to a lot of grief and difficulty.”

He continued, “It is important that the facts be accurate because, if they aren’t, they generate an amount of uncertainty and fear in the society that is not helpful for the management of this crisis.”

Speaking on behalf of the media, the Chairperson of the National Media Commission, and responding to the President, Mr. Yaw Boadu-Ayeboafoh told the President that, since the onset of the pandemic in Ghana, the NMC issued a statement that was both admonishing and appealing.

“What we said was that this is not time for anybody to crack jokes. This is not time for anybody to produce fake news. Particularly, it is not time for those of us in the mainstream media to pick any social media content that comes across, because one of the fundamental things that we the media need to understand is the fact that you do not put out any information whose source you cannot verify and confirm, whose veracity you cannot acknowledge,” he said.

This practice, he stressed, will only endanger the lives of the citizenry, and will be inimical to the development of the country.

“Other people can make jokes of our situation, but, if there should be any jokes, it should not come from the media, because we have a responsibility not only to ourselves but to the people of this country. We are the only ones who do not go to the people for their mandate,” the NMC boss added.

He continued, “Please, let us take our responsibility serious, and let us give faith to those who have reposed their trust in us, even though they cannot vote us in or out. Let them continue to keep faith with us and understand that we will always do what is right. When the time demands, we will never fail them.”

 

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I am a creative blogger gained through my university education in marketing, with proven records of driving brand awareness through intelligent use of social media. For example: increased traffic on my website by 40% via social media strategy comprising Youtube, Facebook and Twitter. As an upcoming local blogger aiming to be a national and even international tenacious celebrity blogger and journalist, I seek to maximize the opportunities of artist and optimize their brand’s performance through creative digital marketing strategies. With a passion for brand building, I am persistently learning and researching on how to leverage entertainer’s insights and market needs, and well place all brands caught in the tentacles of Yaro Ashaiman for the growth and development of the entertainment industry. Personal traits: A team player, proactive, hardworking, duty conscious, friendly and always to work, good communication skills, ability to handle complex situations and pressure, ability to be involved effectively in multi-disciplinary and multi-cultural team tasks, innovative and technological savvy. Expertise •Blogging/Blog Commenting • Brand Building/Identity • Digital Asset Management • Market Research • Online Marketing/Advertising (facebook, twitter etc.) • Creative Planning • Trend analysis • Youtube Video Production • Core areas of focus: Digital Media, Social Media, and Business Development Professional Experience Founder, Head of Marketing – Yaro Ashaiman TV, website 2017-2019 • In 2018, I launched Yaro Ashaiman TV, a web portal for various web video formats. The Yaro Ashaiman webpage (www.yaroashaimantv.xyz) was also developed in 2019. • Built, developed and managed the blogging label, leveraging productive business partnerships with key industry players. • Spearheaded all creative activities for the label including branding, public relation, online marketing (Facebook Ads Manager) social media and web development of talents, and promotional strategies for both businesses and artists. Content Manager – UK City Music 2016-2017 • Marketing of products • Advertising • Uploading of songs, Entertainment news among others Sales Manager (Internship) – Papaye Company June- August 2018 • Managed sale records using Microsoft Excel software. Education and Qualifications • Date:​September 2016- May 2019 Qualification awarded:​Higher National Degree(HND) in Marketing Institution:​Tamale Technical University, Tamale (Ghana). • Date:​September 2014- May 2016 Qualification awarded:​Diploma in Business Studies Specialization:​Marketing Institution:​Tamale Technical University, Tamale (Ghana). • Date:​September 2009- May 2013 Qualification awarded:​West African Senior School Certificate Specialization:​Business Institution:​Kpandai Senior High School, Kpandai (Ghana) ​ • Date:​2006-2008 Qualification awarded:​Basic Education Certificate Institution:​St. Brown Junior High School, Ashaiman (Ghana) Award(s) • Year:​2019 Event:​Ashaiman Music Awards Prize/Award:​Blogger of the year 2019 References Elorm Bennie Senior Blogger (Bennie Words) Tel.: 0266633090